Leveraging Unique Selling Points

To succeed in business these days you must have a way to differentiate your business from that of your competitors. Differentiation for your business can be known as a Unique Selling Point or a USP if you like acronyms.
It's not enough to say you have "great customer service". Most businesses need to have good customer service in order just to survive in todays competitive market place.

Some Examples:

An Automotive repair shop, may well specialise in a niche like European Cars, Hybrids or Off-Road Vehicles. Another may well offer Online appointment setting and progress updates by text or email.

A law firm could leverage a high degree of technology to reduce processes and thereby reduce client fees. Another may specialise in driving offences and work licenses. Yet another may well be known as the top property law firm in town.

Independent Hotels, Motels and B&Bs have the ability to offer many USPs. They might be close to the hospital for family visiting sick relatives. They could be "Pet Friendly" or have a Culinary Breakfast featuring local ingredients.

Trade Services, like Plumbers, Electricians, Roofers, Builders, Painters, Welders etc. all have a USP. A Plumber that specialises in water tanks for farms or an Electrician that specialises in HVAC and Heat Pumps will have differentiation from a local plumber or electrician that trades on being local or available 24 hours.

Action Plan:

Pre-Consultation and Needs Assessment:
We offer a free online assessment where we can proactively determine your needs, pain points and USP.

Streamlined Onboarding and Setup:

Simplify the process of getting started with your service. Offer online signup, pre-filled forms based on industry or demographics, or even concierge-style setup assistance. The faster you get them up and running, the faster they see the value.

Proactive Communication and Progress Updates:

Don't make customers chase you for information. Set up automated progress reports, scheduled check-ins, or a dedicated customer portal where they can track progress in real-time.

Educational Resources and Knowledge Base:

Empower your customers with self-service options. Create a comprehensive knowledge base with FAQs, how-to guides, and video tutorials. This reduces their workload and builds confidence in using your service.

Anticipatory Service and Personalised Recommendations:

Analyse customer data and usage patterns to anticipate their needs. Offer proactive recommendations for additional services, upgrades, or troubleshooting based on their specific situation. This shows you're invested in their success.

Conclusion:

By implementing effective SEO strategies and showcasing their distinctive offerings, these businesses can attract more visitors and improve their online visibility, which is why we are here to help.

If you think you need help with your SEO then you probably do. Talk with us